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Apple is pushing into financial services – expanding its relationship with trusting and devoted customers.
The company already launched a credit card in 2019. The new savings account is available to Apple credit card customers who own an iPhone.
Apple partnered up with Goldman Sachs (NYSE: GS) to make this available to customers. Accounts are capped at $250,0000 – assuring that all deposits will be insured by the federal government.
“The feedback for both Apple Pay Later and the savings products have both been really good. And we think both of them help customers live a better or healthier financial life. And so we’re very excited about the first days of both of them,” explained CEO Tim Cook on the latest Apple earnings call.
The timing couldn’t be better…
The failure of Silicon Valley Bank, Signature Bank and First Republic have sent shock waves through the U.S. financial system.
In fact, Americans pulled $120 billion from small banks the week after Silicon Valley went belly up. And they’ve continued moving money into safer places – including big banks and Apple’s savings account.
With customers fleeing smaller banks – their stocks are falling too.
The total market value of all U.S. regional banks was $475 billion in January. Yet by early May the value had fallen to just $100 billion – marking a 78% decline.
Meanwhile, the drop in bank stock prices creates even more concerns for depositors. It’s a negative feedback loop. Clients yank deposits from banks. The share price falls. More clients see the falling stock price and continue to move their cash elsewhere.